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Danks St District is a bold, mixed-use development by Dasco, located in the heart of Waterloo, Sydney. Blending residential living with curated lifestyle, retail, and hospitality precincts, Danks St District is designed to become an iconic destination in one of Sydney’s most vibrant suburbs.
This flagship project reflects Dasco’s commitment to quality, innovation, and timeless design - values that they also wanted to capture within the onsite sales experience.
Dasco approached us seeking a cutting-edge technology solution that would mirror the premium nature of the Danks St District project. Their vision was to craft an immersive and interactive sales environment - one that would leave a lasting and powerful impression on clients and elevate every touchpoint of the sales journey.
The solution needed to be visually compelling, technologically advanced, and capable of supporting in-depth presentations through a connected, multi-screen setup. It also needed to accommodate remote access for international and off-site agents.
Together with Snaploader, we partnered with Dasco to deliver a bespoke Danks St District project app, built on the Idealayer platform, and deployed across a combination of large-format video walls, cinema projector, interactive touchscreens, and tablets - seamlessly integrated with the audio system and physical model lighting. Our solution included the following key features:
Interactive 3D Model
At the heart of the app is a detailed and interactive 3D model of the project and its surroundings, allowing clients to explore the full scope of the development. As users drill down into individual buildings and levels, 3D floorplates reveal live stock availability, and 3D apartment floorplans give an in-depth, spatial understanding of the various layouts.
Buyers can also add virtual, to-scale furniture to apartment models, helping them visualise how the space can be used - empowering agents to qualify buyers and facilitate trial closes during sales presentations.
Model Light Control
Through the app, clients can select any apartment and instantly see its position illuminated on the physical model, linking digital exploration to a tangible point of reference. The lighting system is fully synced with the app for real-time responses, creating a memorable and intuitive experience.
Multi-Screen Interactivity
The sales space is designed to work as a unified, interactive environment. Using our 'Flick' feature, agents can easily share content between tablets, touchscreens, and display walls by simply flicking content to the edge of the screen to present them to a group of people. As users navigate tabs within the app, dynamic scenes are triggered across the room - controlling everything from content on video walls to associated lighting and audio.
Remote Access
To support broader distribution and global reach, we enabled IdeaLayer Cloud access for Dasco’s external and international agents. This gives them full access to the app and content, allowing them to deliver professional presentations remotely or on the go.
Personalised Info Packs
Sales agents can mark up brochures, floorplans, and apartment details within the app and generate personalised information packs, which are emailed directly to clients. They can also send a shareable link to the 3D apartment model, so clients can revisit and explore the property from home.
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The Danks St District sales experience is now a benchmark in immersive, tech-driven property presentation. Dasco’s vision for a premium and deeply engaging client journey has been brought to life through a tightly integrated digital ecosystem that combines visual storytelling, real-time data, and interactive tools.
With the new system in place, Dasco can:
The Danks St District app is not just a presentation tool - it’s a complete sales enablement platform that matches the innovation and ambition of the project itself.
Hardware
Software
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Get in touch with us to arrange an obligation free demo.
