IdeaLayer - Aura Vision Centre

Aura Vision Centre by Stockland

Overview

Located on the Sunshine Coast in Bells Creek, QLD, Aura is one of Australia’s largest masterplanned communities, developed by Stockland. With a vision of creating a vibrant, sustainable city, Aura brings together residential homes, education precincts, retail hubs, and an abundance of green space. It is a bold and forward-thinking development designed to support over 50,000 future residents.

At the heart of the project is the Aura Vision Centre - a sales and information hub designed to showcase the community and help prospective buyers explore the lifestyle, amenities, and home options within the development.

Brief

Stockland approached us to deliver a modern and immersive digital solution for the Aura Vision Centre after experiencing limitations with another provider.

The existing solution had limited functionality that was unreliable and difficult to keep updated. There were missing elements to the solution that restricted Stockland’s ability to showcase the scale and ambition of Aura.

Our goal was to upgrade the digital experience, utilising Stockland’s existing hardware, that not only elevated Aura’s digital presence within the Vision Centre but also enhanced the sales team’s ability to connect with potential buyers in a more interactive, engaging and efficient way.

Solution Implementation

We designed and deployed a project app tailored for the Aura Vision Centre, built on the Idealayer interactive platform. Our solution included the following key features:

‍Interactive Masterplan

We integrated Stockland’s existing interactive masterplan and live stock listings into the app, creating a central point that displays real-time lot availability and other information across all devices in the Vision Centre. The sales team can easily navigate land lots, view availability and compare home packages while engaging with clients, providing a polished and well-rounded sales experience.

Masterplan Animations

To elevate the client experience and amplify the visual impact of the masterplan, we developed and animated overlays configured as dynamic scenes. As users explore specific amenities within the app, those elements are highlighted and animated directly on the masterplan table.

Multi-Screen Experience

To support collaborative exploration, the app works across multiple touchscreens and displays within the Vision Centre. Using an intuitive ‘flick’ gesture, the sales team can flick content from one screen to another, maintaining engagement while moving through different sales zones. Scenes are set up to auto-trigger relevant content to appear on surrounding displays based on in-app navigation.

Personalised Info Packs

A standout feature of the system is the ability to generate personalised information packs. Sales agents can view multiple floorplans, brochures, and other marketing content directly within the app, annotate them, and send personal email packs that are relevant to their clients’ interests. This not only enhances the client experience but also captures lead data that syncs directly with Stockland’s CRM.

Impact & Outcomes

The new Aura Vision Centre experience has empowered Stockland’s sales team with an enhanced, interactive and future-ready sales environment. With instant, on-demand content management and seamless email sharing with CRM integration, internal workflows have improved, while the client experience has become far more engaging and personalised.

Using IdeaLayer has enabled Stockland to:

Showcase Aura in a more interactive, flexible and visually impactful way
Manage marketing content in real-time using our web-based CMS
Capture and nurture leads more effectively through personalised email packs and CRM workflows
Offer a memorable in-centre experience that reflects the innovation of the Aura project

The system continues to support Stockland’s vision for Aura as a cutting-edge, community-first development.

Solution Snapshot

Hardware

2 x 55” Display Screens: External facing digital signage showcases a rotating playlist of Stockland and Aura marketing content.
2 x Surface Pro Tablets: These two devices run the Aura app, one fixed to the masterplan table and the other mobile - both serve as essential tools for the sales team when presenting to their clients.
LED Wall: Driven by the fixed tablet, the LED wall dynamically displays content that automatically responds as users navigate through the app’s tabs.
Masterplan Table: In a 2x2 table format, the masterplan table displays dynamic animations over the masterplan that seamlessly activate as users explore the related content within the app on the fixed tablet.
75” Display Screen: Driven by the mobile tablet, this area of the Vision Centre functions as an informal sales zone, enabling sit-down presentations to groups in a relaxed setting.
4 x 55” Touchscreens: Portrait-mounted throughout the Vision Centre, these kiosks invite visitors to self-serve and learn about the project at their own pace.

Software

Aura project app
Interactive masterplan
Animated masterplan content
IdeaLayer Cloud
IdeaLayer Signage

Collaborators

Interactive Masterplan: Mapovis