Overview
Mambourin and Mambourin Green are sister communities by Frasers Property in Melbourne’s west — two large masterplanned developments sold from a single Discovery Centre. Frasers needed one sales floor that could present either community on its own, or tell the combined story of both, without confusing buyers or forcing agents to jump between disconnected tools.
The Brief
With two projects sharing one office, agents needed to switch cleanly between Mambourin and Mambourin Green, or show an overview of the wider precinct. An immersion room needed to open the visit with brand storytelling, including surround sound and automated room lighting in sync with the video content. The masterplan had to work alongside the physical model, with tailored content in the townhomes and residents’ club zones so each product conversation stayed on point.
What We Delivered
- Dual-Project Presentation — agents flexibly switch between Mambourin and Mambourin Green, or present an overview of both from the same platform
- Immersion Room — brand video experience with lighting control that dims for playback and restores the room when the film ends
- 65” Touch Screen — primary masterplan showcase for exploring stages, lots, and amenity
- Model Touch Screens — 2 × 21” touchscreens alongside the physical model for navigating the masterplan in sync with the tabletop
- Portrait Signage — brand content running throughout the space
- Townhomes & Club Touch Screens — dedicated screens with tailored content for townhome and residents’ club conversations
Outcomes
- One Discovery Centre serves two communities without splitting the sales narrative or the technology stack
- Agents move between single-project and combined-precinct presentations as the buyer conversation requires
- The immersion room sets the tone on arrival, with lighting and film working as one sequence
- Masterplan, physical model, and product zones stay connected — buyers get the right content in the right place
“IdeaLayer has quickly become a key pillar in our sales offices, bringing endless opportunities for our sales teams. IdeaLayer worked closely with us to bring our vision to life and we are thrilled with the results.”
— Andrea Janeva, Marketing Coordinator, Frasers Property
